A big part of running an organization—even a nonprofit organization—is knowing when to outsource tasks and when to keep them in house. When money is tight, it can be tempting to do everything in house as a way to keep money from going out, but this isn’t always the wisest course of action. Certain tasks are best left to professionals who specialize in them.
For your nonprofit, one of those tasks might be marketing. Unless you have a marketing specialist as part of your staff, working with a nonprofit marketing firm is often the best way to get the word out about your organization so it can grow and thrive. If money is really tight initially, you might want to look for a nonprofit marketing firm that offers a customized approach to marketing—where they take on some of the more complicated tasks, while they also coach your team in how to complete others.
Beeline, a nonprofit marketing company based in Colorado, is one company that offers this type of do-it-with-you approach for Google Ad Grant management. While they do offer a fully managed service for nonprofits running Google Ads through the Google Ad Grant program, they also work with nonprofits that want to do a good portion of the work in house.
One of the resources they offer is a very affordable 5-day email course on the Google Ad Grant. This course walks nonprofit employees through the process of applying for the Google Ad Grant, and what to do once they receive it. It provides a clear framework for success, using easy-to-follow steps. This course is a great jumping off point for a nonprofit with the internal capabilities to take on a DIY Google Ads campaign.
But what about nonprofits that need more help with their Google Ads campaigns? Nonprofit marketing companies like Beeline also offer coaching services that will help keep a nonprofit’s internal team on track. The nonprofit employees will be offered advice, guidance, and action items to help them grow their organizations through a strategic online advertising campaign.
Many nonprofits choose to outsource their Google Ads campaigns completely to a company that provides Google Ad Grant management because they know that running effective Google Ads can be complicated. However, if a Google Ads campaign is managed well, it can provide a huge boost to a nonprofit!
Companies that focus on Google Ad Grant management can help bring in more visitors to a nonprofit’s website, with the intention of accomplishing specific goals, such as growing a nonprofit’s subscriber list, increasing attendance at events, or even bringing in more donations. If you decide to work with a company that offers Google Ad Grant management, make sure they understand your goals, or work with you to create very specific goals for the advertising campaign. Otherwise, the Google Ads will not provide you with any sort of meaningful results.
